The Baltic Times focused on the contemporary art of the three Baltic countries to highlight outstanding artists of whom many have not found recognition for reasons that lie outside art. In many ways, Eastern Europe is like a grey zone between the east and the west and the exhibition tried to contest the preconceptions that have been associated with it. However, the aim of the exhibition was not to present a geographically defined cultural location but the creation of a meeting place for artists, curators and critics who share similar experiences.
After the dissolution of the Soviet Union, the societies of Eastern Europe underwent great transformations that also affected the position of artists and the understanding of art in general. Young artists started reflecting the Western ideas and enriched them with a novel and personal vision that revealed tensions and conflicts, fears and hopes that were new and different from earlier times. According to the curators, as a result of all of this, an exuberant and almost euphoric art life had been born. The title of the exhibition was based on the name of an English language weekly newspaper published in the Baltic States as it seemed both multi-layered and familiar.
On 13 April 2001, a symposium associated with the exhibition took place in Zagreb, Croatia where Tihomir Milovac, Branka Stipančić, Helena Demakova, Sirje Helme, Anders Kreuger and Annemarie Türk participated.